Eastland is the leading shopping and entertainment destination in eastern Melbourne, Vic.
‘Create a series of short video pieces that promote and visually link to our in-centre installation.’
Local residents seeking new experiences and stimulation.
While the in-centre installations were already agreed conceptually they had yet to be built so we couldn't showcase them directly. Our tactic instead was to arouse intrigue and pique curiosity around them by filming a collection of short, abstract and visually striking videos with ultra-violet lighting that complemented the event’s theme.
The videos gained tremendous social awareness on Facebook gaining a 106% Increase on the average video views from the previous month. 3 of the 4 videos in the set were the highest viewed for the month of October 2016.