The Client

The Market Room is a fresh food precinct in regional Qld, with a range of specialty fresh food stores and casual dining.


The Brief

‘Create inspiring ‘How To’ recipes that are easy to follow and best suited to the audience.’


The Audience

A developing surburban population with an interest in food and sociable, family orientated lifestyles.


The Solution

We created a series of videos called ‘Minute Masterclass’, aiming to condense any recipe into 60 seconds. Using seasonal produce, SEO and trend insights, we created recipes that would resonate with local audiences, without seeming too basic or
– worse – too fancy. Each video was storyboarded several times in advance to minimise steps and simplify the visuals.



The Result

The videos have been an enormous success, with total views crossing 100,000 so far. Engagement and share factor proved so popular, further investment was dedicated to the series.